Ken Garff - R.I.G.H.T

When Ken Garff embarked on their rebranding journey, they tapped us to help launch the R.I.G.H.T. campaign, aimed at educating employees about the company’s mission, vision, and values.

R.I.G.H.T.—Respect, Intelligence, Greatness, Honesty, and Teamwork—began with a series of posters featuring inspiring quotes, starting with one from Ken Garff himself. But we wanted to create something more impactful than a typical break room announcement. To keep things real, we shadowed employees during training, gathering their thoughts on how these values showed up in their day-to-day work. Those insights shaped a booklet designed to help dealerships see the values in action across the company. Finally, we created a new employee package to ensure R.I.G.H.T. remained front and center, even in an industry known for high turnover.